UC Davis Digital Marketing Boot Camp

man sipping coffee looking at digital strategy on the computer

Classes begin quarterly in Sacramento

Learn Digital Marketing in 24 Weeks

The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.

The Digital Marketing Boot Camp is a challenging, part-time digital marketing program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

  • Gain experience with in-demand tools and technologies such as Google Analytics, Facebook Insights, Customer Relationship Management software (CRMs), MailChimp, HTML/CSS, and more.
  • Study without sacrificing your work schedule, with convenient evening and weekend sessions.
  • Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
  • Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
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Strategic, Hands-On Digital Marketing Training

In just 24 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry.  You will get hands-on training in*:

Marketing Strategy

  • Brand Strategy
  • Brand Building
  • Campaign Development
  • Lead Generation
  • Conversion Funnels
  • Marketing Metrics
  • Marketing Optimization
  • Product/Market Fit

Digital Advertising

  • Pay-Per-Click
  • Budgeting
  • Paid/Organic Search
  • Google Keyword Planner
  • Google Ads
  • Retargeting
  • Audience Building
  • Affiliate Marketing
  • Display Advertising
  • Native Advertising

Web Analytics and Design

  • Search Engine Optimization
  • Google Analytics
  • A/B Testing
  • HTML/CSS
  • JavaScript
  • WordPress

Content Marketing

  • Content Mapping
  • Growth Marketing
  • Social Media Analytics
  • Social Media Platforms
  • Topic Clusters and Pillar Pages
  • Search Engine Optimization (SEO) for Content

Email Marketing & CRM Software

  • CRMs like Salesforce
  • MailChimp
  • Reporting and dashboarding software like Tableau
*The material covered is subject to change. Our academic team adjusts to the market demand related to digital marketing.

Ready to become a savvy digital marketer?

By the time you complete the program, you can expect to be able to:

  • Explain the principles of traditional marketing and their application to the digital economy.
  •  Analyze product market fit and create a value proposition for potential customers.
  • Leverage paid and organic search by using tools like Google Ads and Google Keyword Planner.
  • Use Customer Relationship Management (CRM) software to track leads, opportunities, and customers through the marketing lifecycle.
  • Optimize website traffic using tools like Google Analytics.
  • Automate and optimize your email marketing using A/B testing, segmentation, and marketing analytics.
  • Create a social media strategy to meet key business goals related to specific target audiences.
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Part-Time Digital Marketing Class Schedule

  • 24-week class
  • Available in Sacramento
  • Classes held two weekdays from 6:30-9:30 p.m.
    Saturdays from 10 a.m.-2 p.m.
  • Explore dates and locations

Ready to learn more about UC Davis Digital Marketing Boot Camp? Fill out the form below or contact an admissions advisor at (530) 237-0991.


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